AI SignalArticle: prompting is not the product
Why great prompts are necessary but not sufficient — and what to build around them.
10 min read
Prompts are configuration. Products are feedback loops: capture outcomes, measure quality, and iterate with guardrails.
The durable moat is often domain data, evaluation harnesses, and workflow integration — not a secret system string.
Invest in editors and reviewers: human taste still defines what “good” means in most markets.